Local Shopify
This course is designed to build shopify store in Pakistan’s e-commerce market place, high light marketplace trends and marketing strategies to sale online.
- Sessions Venue
- Online & On Campus
Module 1: Introduction to Local Ecommerce
- Overview of Ecommerce: Definition and Evolution
- Local Market Dynamics: How Ecommerce Impacts Local Businesses
- Key Components of Ecommerce: Websites, Transactions, and Customer Interaction
Module 2: Identifying the Potential of Ecommerce in Pakistan
- Current Trends and Future Projections
- Consumer Behavior, Preferences, and Demographics
- Economic and Social Factors Affecting Ecommerce Growth in Pakistan
- Recognizing the Challenges and Opportunities of Ecommerce in the Local Market
- Regulatory and Legal Considerations in the Pakistani Ecommerce Environment
Module 3: Product Hunting for Local Ecommerce
- Learning Different Methods of Product Research and Selection
- Product Research Techniques
- Identifying Customer Needs and Preferences
- Tools and Resources for Effective Product Research
Module 4: Identifying Profitable Niches and Products in the Local Market
- Niche Selection Strategies
- Localized Product Trends
- Balancing Passion and Profitability in Product Selection
Module 5:Evaluating Competition and Analyzing Market Trends for Product Selection
- Competitive Analysis: Assessing Strengths and Weaknesses
- Monitoring Market Trends
- Adapting to Changes in the Competitive Landscape
Module 6: Sourcing Products Locally & Internationally
- Local Sourcing Strategies: Building Partnerships with Local Manufacturers
- International Sourcing & Global Supply Chains
- Quality Control and Assurance in Product Sourcing
Module 7: Evaluating the Reliability and Credibility of Suppliers
- Assessing Reputation and Track Record
- Ensuring Favorable Terms and Agreements
- Building Long-Term Relationships with Reliable Suppliers
- Negotiating Prices and Terms with Suppliers
Module 8: Creating a Store on Shopify & Other Platforms
- Choosing the Right Ecommerce Platform for Your Business
- Step-by-Step Guide to Setting Up a Shopify Store
- Exploring Other Ecommerce Platforms and Their Features
Module 9: Understanding the Design and Functionality of Ecommerce Stores
- Mobile Responsiveness and Cross-Browser Compatibility
- Customizing the Store to Reflect the Brand and Improve Customer Experience
- Branding Strategies for Ecommerce Stores
Module 10: Understanding Shipments and Opening COD Accounts
- Logistics Overview: Shipping Methods, Warehousing, and Fulfillment
- Order Tracking and Delivery Optimization
- Setting Up Cash On Delivery (COD) Accounts
- Identifying Reliable Shipment and Logistics Partners
- Negotiating Shipping Rates and Terms
Module 11: Understanding Advertisements Through Different Platforms
- Importance of Advertising for Ecommerce Success
- Different Types of Advertising: Paid, Organic, and Influencer Marketing
- Learning About Different Advertising Platforms Such as Facebook, Google, and Instagram
- Targeting Options and Audience Segmentation
- Budgeting and ROI Analysis for Advertising Campaigns
Module 12: Creating Ads and Using Right Strategies to Promote Stores
- Learning the Basics of Ad Creation and Design
- Design Principles for Effective Ads
- Tools and Software for Ad Design
- Creating Consistent Branding Across Ad Campaigns
Module 13: Developing Effective Ad Copy and Visuals to Attract Customers
- Writing Persuasive Ad Copy: Call-to-Action and Value Proposition
- Visual Elements: Images, Videos, and Graphics in Ads
- Ensuring Ad Content Alignment with Brand Messaging
Module 14: Customer Dealing and Experiences
- Customer Service as a Competitive Advantage
- Building Trust and Loyalty through Exceptional Customer Service
- The Impact of Positive Customer Experiences on Brand Reputation
Module 15: Learning the Skills to Handle Customer Inquiries and Complaints
- Effective Communication Strategies in Customer Service
- Managing Customer Feedback and Reviews
- Creating a Positive Customer Experience to Improve Customer Loyalty
- Continuously Improving Customer Service Based on Feedback
Module 16: Introduction to 3rd Party Marketplaces
- Understanding the Concept of Third-Party Marketplaces
- Benefits and Challenges of Selling on Third-Party Platforms
- Choosing the Right Marketplace for Your Products
- Integrating Third-Party Sales with Your Ecommerce Store