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Local Shopify

This course is designed to build shopify store in Pakistan’s e-commerce market place, high light marketplace trends and marketing strategies to sale online.

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Module 1: Introduction to Local Ecommerce

  • Overview of Ecommerce: Definition and Evolution
  • Local Market Dynamics: How Ecommerce Impacts Local Businesses
  • Key Components of Ecommerce: Websites, Transactions, and Customer Interaction

Module 2: Identifying the Potential of Ecommerce in Pakistan

  • Current Trends and Future Projections
  • Consumer Behavior, Preferences, and Demographics
  • Economic and Social Factors Affecting Ecommerce Growth in Pakistan
  • Recognizing the Challenges and Opportunities of Ecommerce in the Local Market
  • Regulatory and Legal Considerations in the Pakistani Ecommerce Environment

Module 3: Product Hunting for Local Ecommerce

  • Learning Different Methods of Product Research and Selection
  • Product Research Techniques
  • Identifying Customer Needs and Preferences
  • Tools and Resources for Effective Product Research

Module 4: Identifying Profitable Niches and Products in the Local Market

  • Niche Selection Strategies
  • Localized Product Trends
  • Balancing Passion and Profitability in Product Selection

Module 5:Evaluating Competition and Analyzing Market Trends for Product Selection

  • Competitive Analysis: Assessing Strengths and Weaknesses
  • Monitoring Market Trends
  • Adapting to Changes in the Competitive Landscape

Module 6: Sourcing Products Locally & Internationally

  • Local Sourcing Strategies: Building Partnerships with Local Manufacturers
  • International Sourcing & Global Supply Chains
  • Quality Control and Assurance in Product Sourcing

Module 7: Evaluating the Reliability and Credibility of Suppliers

  • Assessing Reputation and Track Record
  • Ensuring Favorable Terms and Agreements
  • Building Long-Term Relationships with Reliable Suppliers
  • Negotiating Prices and Terms with Suppliers

Module 8: Creating a Store on Shopify & Other Platforms

  • Choosing the Right Ecommerce Platform for Your Business
  • Step-by-Step Guide to Setting Up a Shopify Store
  • Exploring Other Ecommerce Platforms and Their Features

Module 9: Understanding the Design and Functionality of Ecommerce Stores

  • Mobile Responsiveness and Cross-Browser Compatibility
  • Customizing the Store to Reflect the Brand and Improve Customer Experience
  • Branding Strategies for Ecommerce Stores

Module 10: Understanding Shipments and Opening COD Accounts

  • Logistics Overview: Shipping Methods, Warehousing, and Fulfillment
  • Order Tracking and Delivery Optimization
  • Setting Up Cash On Delivery (COD) Accounts
  • Identifying Reliable Shipment and Logistics Partners
  • Negotiating Shipping Rates and Terms

Module 11: Understanding Advertisements Through Different Platforms

  • Importance of Advertising for Ecommerce Success
  • Different Types of Advertising: Paid, Organic, and Influencer Marketing
  • Learning About Different Advertising Platforms Such as Facebook, Google, and Instagram
  • Targeting Options and Audience Segmentation
  • Budgeting and ROI Analysis for Advertising Campaigns
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Module 12: Creating Ads and Using Right Strategies to Promote Stores

  • Learning the Basics of Ad Creation and Design
  • Design Principles for Effective Ads
  • Tools and Software for Ad Design
  • Creating Consistent Branding Across Ad Campaigns

Module 13: Developing Effective Ad Copy and Visuals to Attract Customers

  • Writing Persuasive Ad Copy: Call-to-Action and Value Proposition
  • Visual Elements: Images, Videos, and Graphics in Ads
  • Ensuring Ad Content Alignment with Brand Messaging

Module 14: Customer Dealing and Experiences

  • Customer Service as a Competitive Advantage
  • Building Trust and Loyalty through Exceptional Customer Service
  • The Impact of Positive Customer Experiences on Brand Reputation

Module 15: Learning the Skills to Handle Customer Inquiries and Complaints

  • Effective Communication Strategies in Customer Service
  • Managing Customer Feedback and Reviews
  • Creating a Positive Customer Experience to Improve Customer Loyalty
  • Continuously Improving Customer Service Based on Feedback
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Module 16: Introduction to 3rd Party Marketplaces

  • Understanding the Concept of Third-Party Marketplaces
  • Benefits and Challenges of Selling on Third-Party Platforms
  • Choosing the Right Marketplace for Your Products
  • Integrating Third-Party Sales with Your Ecommerce Store